Tag Archive: the UEFA Champions League final

More than 1 billion social media interactions record at the UEFA Champions League final

The 2019 UEFA Champions League final has broken a record of more than 1 billion social media interactions, cementing its place as the biggest annual sporting event of the world.

According to available and comparable data, the final of the premier football club competition of the world outperformed all other major sports events in 2019 by more than 30 percent, meanwhile according to Conviva, the video optimization, and online video analytics company, “the UEFA Champions League final is presently the biggest sports event on Instagram stories from a single account” with 177 million impressions.

The impressive figure of 1.09 billion social media interactions consists of all engagements (including likes, shares, and comments) and video views, 110% up from the final one year ago. Interactions were tracked across all of the UEFA’s social accounts and the official accounts of the participating teams, players as well as various media organizations from all over the world. Impressively, almost half of the interactions were generated from the UEFA’s social media platforms, with the remaining coming from other sources.

Moreover, UEFA  supported its commercial partners actively by promoting their activities on social media. Given the popularity of UEFA’s social channels, they can be used to engage targeted audiences for each partner with specific branded messages.

For example, the opening ceremony of the UEFA Champions League final, presented by Pepsi, which saw the famous group Imagine Dragons perform minutes before the match, attracted up to 88 million video views as well as 381 million impressions across Instagram and Facebook.

It is not only the 2019 UEFA Champions League final that surpassed all expectations but the competition itself – from the group stage to the final – drew more than 6.5 billion interactions that originated from UEFA’s own social media channels with 3 billion cross-platform video views.

The 2019/20 season has also started strongly with 149.5 million interactions that are generated on UEFA’s owned platforms by content around the group stage in Monaco in late August, which is more than 4 times the amount of interactions compared with last season.

UEFA Champions League final attracts Northeast Florida fans to European soccer’s showpiece event

Is the UEFA Champions League final the Super Bowl? In the US that will likely never be the case. But in fact, the UEFA Champions League final has a greater global appeal than its American football counterpart.

Because soccer has become more and more popular in the US, and the hottest leagues and matches are easier to get access on television and the internet, more and more viewers are drawn to its showpiece events. The UEFA Champions League final between Tottenham Hotspur and Liverpool on Saturday will not be an exception.

The two local men Ian Bradley and James Cullen have supported their favorite football clubs for decades and will be doing so with baited breathe on Saturday afternoon.

It is hard that either team would advance to the final after the first leg of their respective semifinals. Cullen, a fan of Liverpool that won the 2005 UEFA Champions League in Istanbul on penalty kicks, said that his club’s 4-0 win over Barcelona was one of the great matches in his living memory.

“It’s up there. It’s all about margins in football,” Cullen said. “The last kick of the game in Barcelona, when (Osumane Dembele) kicked it in the goalie’s hands, when (Lionel) Messi was to his (left). That would have been 4-nil.”

The 20-year-old fullback for Liverpool Trent Alexander-Arnold provided the semifinal-winning assist. He believes that the best form of defense is attack, so if Liverpool’s Alexander-Arnold and Andy Robertson can attack, the team will have better position to win their sixth European Cup.

Tottenham Hotspur was the first English team to win a European trophy in 1963. However, there is no English team that has been as successful as Liverpool with five times having won Europe’s biggest club competition and 18 times having won England’s top division.

A win on Saturday afternoon would be one of the biggest in the 136-year history of Tottenham Hotspur. However, whoever wins, both these fans from Florida are hoping for a game which is as pulsating and thrilling as the semifinal victories that propelled both clubs to Madrid.